The platform is rolling out a new feature that allows them to reduce the quantity of AI-created media appearing in their feeds. This initiative comes as the service announced that it currently hosts in excess of 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a global launch. This shift comes amid a increase in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising channels on a competing service primarily display clips produced artificially. A considerable share of this output is deemed “AI slop”, a phrase for inferior, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that many people appreciate content produced via AI tools, including digital art to science explainers, and we intend to provide users the power to increase or decrease of that, depending on their own likes,” said a company executive.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its app tagged as artificially created. In total, more than 100 million media items are uploaded to the service each day, making AI content a limited part of its overall inventory.
How to Adjust Settings
Viewers will be able to limit or boost the level of AI content they see by opening the “manage topic” option in the app and choosing “AI-generated content”. Further subjects that can already be adjusted under the setting encompass current affairs, fashion, beauty, and dance.
Content Labeling and Policies
Its guidelines require users to tag lifelike artificially created content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any realistic artificial content that is not labeled can be deleted under its terms of service.
Furthermore, the app will from now on apply an artificially created tag to content created with its proprietary AI systems, or identified by an cross-platform project for spotting artificial media. This action is aimed to stop users from trying to evade the labeling process.
AI Literacy Programs
The company is also introducing a $2m educational fund for professionals and organizations to produce informative material about using AI responsibly. This project will benefit charitable organizations focused on educating programming and robotics.
Moderation Strategy
The platform has justified its content review process, following discussion over intentions to make redundant numerous content moderators in the United Kingdom. The company is planning to cut hundreds of positions in its trust and safety department in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by automated systems.
A trust and safety lead explained that people-led review would remain essential, but AI can shield workers by removing the most harmful content ahead of it is viewed by people. The platform stated a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
